Rolls-Royce may be famous for crafting the world’s mostluxurious cars, but did you know Toyota—usually known for its affordable, reliable vehicles—has a super-luxuriousSUVthat outshines the Rolls-Royce Cullinan? It’s true, but there’s a catch: this ultra-luxurious ride is only available in Japan.
The World’s Most Luxurious Toyota SUV Isn’t a Lexus
Luxury SUVs are the ultimate symbol of status, with brands like Rolls-Royce reigning supreme in the ultra-premium market. However,Toyotahas crafted an SUV that is so luxurious that it goes toe-to-toe with the Cullinan.
The Toyota Century SUV is a Japan-only marvel combining exceptional craftsmanship andcutting-edge hybrid technology. While the British-made Cullinan and the Japanese-made Century SUV differ in many ways, they ultimately share the same goal: exclusivity and catering to the super-wealthy.
While the Century SUV comes at a more accessible price, it showcases how the Japanese can craft ultra-luxurious vehicles at a fraction of the cost, all while using top-tier components and features.
Here’s a breakdown of the key differences between the Century SUV and the Cullinan:
3.5-liter V6 plug-in hybrid
6.75-liter twin-turbocharged V12
Total power output
Approximately 412 hp (combined with electric motors)
563 hp @ 5,000 rpm
e-CVT (electric continuously variable transmission)
8-speed automatic
E-Four Advanced all-wheel drive
All-wheel drive
Electric range (WLTC)
Up to 43 miles
Seating capacity
4 occupants
5 occupants (optional 4-seat configuration)
Rear seat features
Fully reclining with heating, cooling, and massage functions
Heated, ventilated, and massaging functions
Interior materials
High-quality materials, including optional wool upholstery
Premium leather with bespoke customization options
Additional features
Electronically deployable side steps; rear doors open at a 75-degree angle
Coach-style rear doors; optional Viewing Suite with tailgate seating
Starting price
Approximately $325,000
This Toyota Exudes Pure Opulence
Unlike anythingToyotahas ever created, the Century SUV abandons its sedan roots to cater to Japan’s wealthiest elite. Designed as a chauffeur-driven luxury cruiser, it boasts rear seats that recline into a first-class lounge, a whisper-quiet hybrid V6 powertrain, and an abundance of high-end materials that rival a five-star hotel suite.
Toyota even offers a Rolls-Royce-style coach door option, allowing VIP passengers to step in and out with royal elegance. Though it carries the Toyota badge, this is a six-figure SUV fit for emperors.
The catch? The Century SUV is exclusive to Japan, meaning the rest of the world can only admire it from afar—while Rolls-Royce fans nervously clutch their Cullinan keys.
