SUVs continue to lead the charge in 2025, and some models are pulling far ahead of the competition. These top-selling SUVs are winning over buyers with the right mix of features, value, and versatility.
Whether it’s family-friendly practicality, fuel efficiency, or rugged all-terrain performance, today’s best-sellers reflect what shoppers care about most. Automakers that nail the formula are being rewarded with strong numbers early in the year.
From budget-friendly compacts to high-tech three-row models, these SUVs are setting the pace in one of the most competitive segments in the market. Here’s a look at which ones are dominating the charts in 2025 so far.
In order to give you the most up-to-date and accurate information possible, the data used to compile this article was sourced from various manufacturer websites and other authoritative sources, including the EPA. Models are ranked based on units sold so far in 2025, from least to most.
102025 Subaru Crosstrek
Units Sold This Year: 90,334
Subaru’s subcompact crossover, the Crosstrek, is their second best-selling model so far for 2025, a position is continues to hold on to. If you’re looking foran affordable adventure vehiclethat offers some genuine off-road chops, this is it. Compared to sales in 2024, the 2025 Crosstrek is up 14 percent.
$26,560
$27,810
$30,360
$32,260
Wilderness
$33,360
The Crosstrek’s starting price is about average for the segment, but it offers you quite a lot for your money. Of the trims on offer, we think that the Premium and the Wilderness offer you the best bang-for-your-buck. The Premium comes with more power and an upgraded infotainment system, while the Wilderness delivers some real out-of-the-box capability.
92025 Subaru Forester
Units Sold This Year: 95,972
While it may not look it, the Forester is completely new for the 2025 model year, with updated styling and a more modern interior. This has helped the compact SUV keep its sales up. While the growth in sales took a bit of a hit in the second quarter, the Forester’s yearly sales are still up by three percent.
$29,995
$33,385
$36,105
$36,285
$37,695
Touring
$41,595
Once again, starting prices for the Subaru are about average for the segment, hovering around the $30,000 mark. It comes with either a gas-only or hybrid powertrain, with the hybrid being available on every trim besides the Base and Wilderness. We think that the Sport does the best job of balancing price and features.
82025 Jeep Grand Cherokee
Units Sold This Year: 99,668
The Jeep Grand Cherokee comes in a number of forms in 2025, with the American brand offering a three-row version, the L, anda plug-in hybrid, the 4xe, over the base model. It continues to be Jeep’s bestseller, but it has seen a slight slump, with sales dropping seven percent compared to last year.
$36,495
$37,035
$37,785
$41,640
$42,140
$42,905
$56,995
$58,560
Summit Reserve
$63,040
The Grand Cherokee starts on the more expensive side of the mid-size segment. This is a result of Jeep attempting to move slightly upmarket. We think this strategy pays off in some models, and while its expensive we think the Limited is actually the best representation of the SUV.
72025 Ford Explorer
Units Sold This Year: 104,929
While it might not be the flashiest option out there, the Ford Explorer continues to deliver rugged good looks and the option of some brawny powertrains. This three-row midsize SUV remains a favorite among buyers. Sales soared in the second quarter of this year, with a 24 percent increase compared to the same period last year.
$40,050
$45,020
$53,525
ST
$54,770
Compared to someother midsize three-row SUVs, the Ford Explorer has a slightly higher starting price. Ford has trimmed the lineup for the 2025 model, getting rid of the mid-level Limited. In its place, we think that the sporty-looking ST-Line offers exceptional value. We wouldn’t blame you for upgrading to the turbocharged V-6 in the fully-blown ST though.
62025 Nissan Rogue
Units Sold This Year: 109,563
Nissan updated the Rogue for the 2024 model year, and the changes to its styling and interior features seem to have boosted the compact SUV’s popularity. The main change for this year was the addition of an off-roading Rock Creek model. Its sales spike looks like it’s starting to teeter off, with the Rogue moving from the tenth best-selling vehicle in Q1 to 15th in Q2.
$28,590
$29,590
$33,490
$35,090
Platinum
$38,590
The Rogue is one of the more affordable options in the compact SUV segment, though the margin is fairly small. While there is defintiely a case to be made for the Rock Creek trim if you’re the adventurous type, we think that the average buyer will find the best value in the SV model, which offers a stack of desirable features for a small jump in price.
52025 Hyundai Tucson
Units Sold This Year: 113,310
The Tucson may not be the most exciting crossover to drive, but it delivers sharp contemporary styling, a spacious interior, and a plethora of standard features, all at a price that is really hard to argue with. This is why the Tucson is Hyundai’s best-seller, and why sales continue to grow, with Q2 figures that are 25 percent higher than last year.
$28,705
$30,565
$33,015
$33,465
$36,465
$38,215
$38,645
$39,730
$41,295
Limited PHEV
$47,440
The Tucson comes with either a gas-only, hybrid, orplug-in hybrid powertrain. All three models are pretty competitively priced for the segment that they compete in. If you’re looking for a gas-only model, we’d suggest the SEL, while we think that the N-Line is the best value hybrid model.
42025 Chevrolet Trax
Units Sold This Year: 119,593
Chevrolet has really proven that a good small, affordable crossover can sell better than its larger rivals. The Trax continues and upwards trend of popularity thanks to itsphenomenal starting priceand impressive list of standard features. Its sales in the first half of 2025 are 32 percent better than last year.
$21,895
1RS
$23,895
$24,095
2RS
$25,895
ACTIV
If you’re looking for an affordable crossover, the Trax is among the cheapest options in 2025. It undercuts all of its core rivals in the subcompact SUV segment. While every model offers pretty impressive value for money, the LT strikes the sweet spot. It comes with a bunch of features, including a larger touchscreen and wireless Apple CarPlay and Android Auto.
32026 Chevrolet Equinox
Units Sold This Year: 129,889
Chevrolet makes the list a second time with the compact Equinox. The Equinox entered a new generation for the 2025 model year and sees yearly sales that are 22 percent better than last year. This number doesn’t include sales ofthe Equinox EV, which is fair as it is wildly different to the gas-powered model.
$34,395
RS
The Equinox starts at a price similar to its rivals in the compact SUV segment. We’d skip the base LT and upgrade to either the ACTIV or the RS. Both come with similar equipment and an identical price tag, it just comes down to whether you prefer the outdoorsy look of the ACTIV or the sporty look of the RS.
22026 Honda CR-V
Units Sold This Year: 212,561
Selling over 80,000 more units than the Equinox, the Honda CR-V stands proud as the fourth best-selling vehicle in the U.S. and the second best-selling SUV. While not particularly exciting, those looking for comfortable and affordable transport will find that the CR-V is easily one of the best-value options on the market. Popularity only continues to grow, with sales in H1 up eight percent from last year.
$30,920
$33,150
$35,400
$35,630
$38,800
$38,725
Sport Touring Hybrid
$42,250
If you’re looking to avoid the hybrid model, then the EX-L represents the best version of the CR-V. However, we definitely recommend stepping up, as the hybrid model comes with the best features. The Sport-L offers some excellent value, balancing price and features. We appreciatethe addition of an adventurous Trailsport modelfor 2026 as well, though.
12025 Toyota RAV4
Units Sold This Year: 239,451
Toyota continues to hold the top spot when it comes to SUV sales, despite sales having slipped four percent compared to last year. This is likely due in no small part to the fact that Toyota is ramping things down to prepare for the hybrid-only sixth generation model that will launch later this year.
$29,550
$31,060
$32,600
$33,950
$34,110
$35,395
$35,820
$37,000
$37,855
$38,260
$40,905
$44,565
PHEV XSE
$48,435
There are a number of different models to choose from when it comes to the RAV4. There is a gas, hybrid, and plug-in hybrid variant. Whilethe plug-in hybrid model is nice, we’d stick with either the gas or the hybrid in the XLE Premium trim, which comes with plenty of niceties for the price that you pay.
