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Summary
LEGO YouTubers use lots of methods to help make LEGO more affordable. They could make money from ad revenue, affiliate sales, Patreon subscriptions, and other sources to fund their channels. Then, by operating as a business, they can reduce the tax rate on their LEGO purchases. Some YouTubers may even receive LEGO sets to review for free.
Have you ever wondered how LEGO YouTubers afford all those LEGO sets? After all,these bricks don’t come cheap. So, do LEGO YouTubers buy all the sets they show on their channels? Or do they expand their collections without spending a dime? The answer is a little of both.
We’ll highlight the different ways that LEGO YouTubers keep themselves swimming in sets. Not only that, but we’ll explain which techniques you’re able to use yourself.
They Run Their YouTube Channels Like Businesses
Viewers often ask LEGO YouTubers how they afford so much LEGO. Some YouTubers likeBricksie, real name Jordan, have answered this question on their channels. This popular YouTuber told his nearly 370,000 followers that he works hard, focuses on YouTube full-time, and runs his channel like a business.
You might now be wondering how these things allow him to afford so much LEGO, though. In his2020 video, Jordan explained that he makes money from various sources as a LEGO influencer. These sources include YouTube ad revenue, Amazon affiliates, Patreon, livestream revenue, and selling LEGO on the side. Jordan then takes this income and reinvests it back into his business, which means he buys more LEGO.
Also, it’s worth noting that Jordan doesn’t actually own all that LEGO. Wait, what?! Yes, it might sound strange, but technically his company, Bricksie, does. This is important because as a company, Bricksie has a lower tax rate than Jordan would have as an individual. A lower tax rate means less money goes out the door, leaving even more funds to buy LEGO.
They Are LEGO Ambassadors and Affiliates
Emmasaurus, also known as Emily, is another LEGO YouTuber who has given us a look behind the curtain to explain how she affords so much LEGO. In one of her Ask-A-Saurus Q&A videos, Emily explained to her nearly 460,000 followers that a combination of hard work and planning plays an important role in expanding her LEGO collection. She also talks about the role of being a member of theLEGO Ambassador Network(LAN).
Specifically, the Emmasaurus community is classed as Recognized LEGO Fan Media (RLFN) for its role in supportingAFOL (adult fans of LEGO). As part of her channel’s affiliation with LAN, Emily gets review offers. This means she occasionally receives free offers to review new LEGO sets before the general public. Emily is also a member of influencer programs, which allow her to make revenue that she can use to purchase more LEGO.
Speaking of affiliate programs, one popular program that some LEGO YouTubers participate in is theLEGO Affiliate Program. Members can earn a commission through this program, which is money that they can transform into bricks. Members can also receive exclusive LEGO products.
How Can You Make LEGO More Affordable?
Most of us don’t run thriving YouTube channels that bring in significant income and allow us to join the LAN. However, some of the ways that YouTubers get LEGO are methods that everyday people like us can also take advantage of to reduce LEGO’s cost:
Finally, while it might not seem like it, most LEGO YouTubers can’t have it all. As a result, they have to limit themselves based on their budgets and the constraints of the physical size of their homes. Sometimes they don’t have as much LEGO as you might imagine. It just goes to show that LEGO YouTubers are more like us than we realize.
